Powering a Global Force in Solar
Project — “In just eight minutes, energy from the sun reaches the earth. We take it from there” is the tagline of the nation’s largest independent solar power developer. Based in San Francisco, 8minutenergy’s work spans 4 continents and has 5,500+ megawatts under development. Trust us, that’s a lot!
Strategy and Creative – A dynamic company with immense projects and multiple core audiences including utilities, corporates, landowners, and investors required a full brand refresh and roll-out to cast light on who they are and all that they do. Key for the company was strategic master-branding including sub-brand identities and messaging aimed at multiple audiences. The identity incorporates innovative industry elements and places a spotlight on original photography projecting a sense of scale and strength in combination with strategic content including stats that boast 8minutenergy’s cutting edge projects and ability to deliver at incredible scale.
Results — Working intimately with the senior communication team and coming away with a fresh look and messaging system that truly sets them apart from their industry. The omni-channel roll out included website, corporate collateral, presentation decks and advertising.