A Business-to-Business Editorial Campaign For A Custom Manufacturer
Concept | Messaging | Art Direction | Design
Project – Conceive and execute a campaign creating awareness for the manufacturer’s capabilities and aspirational associations.
Strategy and Creative – We conceived a campaign highlighting Element’s achievements through case studies presented as testimonials from the very customers and audience the brand wishes to connect with. We produced on-site photo shoots of completed high-profile projects and notable clients and customers.
Results – The campaign became a memorable touch point for the brand and increased in-bound leads by 200%.