Women’s Sports Like Never Before
IDENTITY | MESSAGING | WEB DESIGN | E-COMMERCE | EMAIL MARKETING | SEARCH ENGINE OPTIMIZATION
Project – Craft content strategy, user experience and design and develop a ground breaking media platform.
Strategy and Creative – The founders, a team of business and media veterans called our name early in the process. Together we crafted a strategy that included original editorial content, up to the minute news, scores, rankings and a breakthrough curatorial ecommerce experience.
Over the course of six months, we compiled a playbook including every facet of the experience. From site architecture to page structure. Content management and advertising, desktop and mobile layouts. Logo and Look & Feel. We executed our game plan for site success.
Results – The vision and execution of the site attracted a who’s who list in the world of women’s sports. Olympians, professional athletes and renown coaches all joined excelle’s councils and in turn attracted devoted fans. Once the whistle blew and the site officially launched, fans sprinted to the site. The race of course, has just begun.