An Innovative Stem Cell Startup
Identity | Messaging | Packaging | Web Design | E-commerce | CRM | Email Marketing | Mobile App
Project – Create an identity, produce content and develop a website for a cord blood stem cell start-up.
Strategy and Creative – Tasked with the goal of creating and positioning the brand as based in deep science, technically advanced, yet human and approachable, We devised a brand that may be best described as Apple meets Fisher-Price. The creative avoids an expected clinical look and delivers a clean modern brand punctuated with copy that embraces the future of the science and aspirational, hipstomatic influenced photography. Agency created the complete user experience from design and development of consumer website and HIPPA compliant ecommerce solution and CRM to writing and staging automated email sequencing leading customers through the entire process. Print and packaging was created from marketing to the cord blood kit that arrives following purchase.
Results – Genecord is considered a best in class brand within its category and growing