Socially Responsible & Fashion Forward.

Concept Development | Identity | Art Direction | Messaging | Packaging | Web Design | E-commerce | Social Marketing | Crowd Sourcing

The Shoe

El Zapato de Lona. The Ecuadorian street shoe.

Like the flip-flop is to Rio, this simple canvas lace-up is to cities like Guayaquil, Ecuador.

Worn by the working class, day in, day out, they’re an iconic part of the landscape – part functional necessity, part social signifier.

Juntos embraces this heritage and brings it to you, refining and repurposing the design while preserving everything that makes the shoe, the shoe.

That’s why you’ll find a map of Ecuador on the inside of every pair, so you never forget where they came from.

It’s also why for every pair sold, we donate an education pack filled with crucial school supplies to a local child – a small way of giving back to the places where we find our inspiration.

To us, that’s the real meaning of an ethical footprint.