Project — The Knoll Classics Sale is not a promotion. It’s an event. Eagerly anticipated by the luxury furnishing industry and modernist fans alike. Each year the campaign graces national publications,store-fronts and is leveraged by high-profile partners like Design Within Reach.
Strategy and Creative – K+L was asked to craft a new campaign spanning the next two seasons. The design solution was required to be highly modular and flexible, spanning a variety of mediums and touch points. Working intimately with the senior communication director. We dug into into the brand’s storied design history. Coming away with a fresh look inspired by Knoll’s design lineage.
Results — The omni-channel roll out included advertising within the pages of leading editorial such as New York Magazine, supported partners efforts and was key for a sweeping digital display campaign.