National Retail Federation
Retails Largest Advocacy Group
Identity | Messaging | Collateral & Publication | Web Design | Email | Environmental
Project – Create the 360 design system for the NRF gala, celebrating titans of retail.
Strategy and Creative – Strategizing closely with executive leadership, we crafted a street-inspired, ragged look with a contrasting jewel tone color palette.
All critical touch points shared the same look and feel, including logo, digital experiences and print collateral.