Peloton Cycle

Spin Class Meets the Digital Revolution

Identity | Brand Voice | Messaging

Project – Help establish the voice, tone and high-level messaging strategy for a high tech cycling start-up.

Strategy and Creative – K+L delivered a communication  deck examining methodologies for relaying a complex product with clarity and an aspirational edge.

Results – The Peloton brand is growing a rapid rate, disrupting and revolutionizing the cycling experience along the way. New York Magazine says you’ll never have to step foot in another SoulCycle.